Is your server blacklisted?

Ever heard of mailbombing and know how this can apply to you? Do you own your own domain name and server space? I recently sent out an apology to my subscribers who would have received a crazy amount of emails from my automatic post notification service. A cron-job on my server that got stuck in a loop and kept re-issuing the same notification because it never got to the end of it’s command string which told it to ‘end’.

Server problems like this do happen, which require a webmaster to always keep a health check on sites all the time. So apart from the obvious calamity of sending out hundreds of unwanted emails, where else can this be a problem, or even misused. The answer from webmasters in the know will surprise you.

First a mailserver mailbombing other services, mistakenly or not can become blacklisted. After this point any email sent from the server ends up in the spam bin automatically as all webclients, and webservers keep an eye on server IP addresses that should be blacklisted, and the list is updated constantly. You can check whether your server is blacklisted, it can be the case that your server is a shared host on which other domains also reside. Now if they were responsible for getting your server blacklisted, you will have a problem if you share the same IP class.

 

Secondly, what if you have your own dedicated mail server space? i.e., yourname@yourwebsiteaddress.com Supposing you just haven’t checked to empty all it’s contents since forever or since you owned it. Did you know that your server has a database of every single file, every email, each one represented by an ‘inode’. If you’ve never cleaned your server space, you could easily reach the maximum number of files your server can record in a file allocation database. This list simply tells the server where to look to find certain files. When that happens, things just stop, everything on your server will stop as it won’t know where to look for files to keep basic operations running.It will often have to write to the server to perform certain memory requiring commands, and if it cannot, these processes can’t function without being able to write memory to the server space.

It could be that you would have a limited number of inodes, these are like a list of geolocators for any kind of file on the server, and at some point you just reach the maximum and everything just dies. Inodes have nothing to do with file size, you could have thousands of records on your database, each the size only of one line. It could be that other people sharing your server, on the same IP class use up more than their fair share of server space, but use little amount of inodes. So keep a check on this, always keep your web email server clean, and be a good neighbour. Check if you have a POP3 email service, that emails are being deleted off the server also, or you could be growing your inode list by 100s a day.

Now knowledge of this information can also fall into the wrong hands and put any website owner at risk, to receive attack from an anonymous competitor. If you own a website domain, including various emails to that domain, then you should be aware and constantly on the vigil for such an attack known as mailbombing. The perpetrators will know that they have to instigate ‘mail spamming’ of a domain, without their own servers becoming blacklisted, so will often rotate their IP class, or start the attack simultaneously from different webserver locations to cloak their identity. The idea is, if the recieving server is encumbered with enough inodes at one particular time, then it will shut down. It may take 10,000 emails to occur, or simply 4000, depending if the server has a timed system for wiping old inodes. Perpetrators can usually only throttle down to 500 emails per hour from an account before they risk getting their IP class blacklisted, so will usually employ different webmail clients that cloak their IP address, and will apparently eminate the emails from many different IP classes.

In my last apology post I sent out a web strategy game I thought might act as a bit of kool-aid for the unfortunate recipients of my nut job server gone spammy. The game – bricks breaking II I thought was a simple but pretty effective analogy of your server trying to stave off email bombing. Check it out, the concept is simple. You can only remove three bricks at a time – analagous to the server only deleting emails once they are read – but there’s always more coming in…

 


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Tips to building an ecommerce site FAIL

Here’s a few tips to making sure you wont make any money off your website:

  1. Get a website – that no one can find
  2. Make sure you have full creative control of the website, even though you aren’t a graphic designer
  3. Pretend you have a ‘brand’, and don’t advertise it
  4. Keep overheads down over and above service provision from your webhost (afterall you aren’t the one that deals with them)
  5. Have a product idea, and do no research
  6. Price everything too high, (or too low even)
  7. Pretend that Facebook and all that Social Networking is free
  8. Do no research on your customer (because after all your product idea is so great isn’t it?)
  9. Do no research on your competitor (because they’re not as smart as you right?)
  10. Overestimate how many people are going to buy your product

And there’s plenty more, but if you want to know more about how to make your site convert successful money in the bank while you sleep then contact me for a free appraisal of what you’re doing right, and where there’s a gap for you to glean more revenue:

I have given my existing IDs/URL as a point of departure to base this quote.

I’m based in Los Angeles 90230, right next to Sony Studios, where I spend much of my time working either online or at the local coffee shops meeting with local business clients from the film and media industry going over their local site build and SEO.

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socialmediacosts

What is your online business costing you?

If you don’t have a website you probably don’t need one. If you do, or are looking to have a website presence, how much are you invested in the idea to bring what it is that you want? – Clients, bookings, customers… OK so now you’ve decided you need to take your online channel of income seriously lets assess how much you’re going to spend on it and where to get you where you want in the visibility and trade that you need.

social media guideYou see, many people think that building a site, is just that cost alone… the business owner can be faced with many quotes over a range, and the worst thing for any new customer is feeling like they are caught over a barrel once they commit to a site build provider, then have to rely on a webmaster to provide an ongoing service.

Usually at this point other fees arise that the consumer had not anticipated, and the fees may be fair, but if the business owner is unfamiliar with how they will get customers online, some of the fees may be irrelevant to their cause, or indeed they may be paying for an inadequate service to reach their audience.

I cannot stress enough that in order for your ecommerce business to work, you need a good strategy, and the website is only part of it. I’ve devised a type of ‘road map’ to help you identify where you will incur costs in finding new leads and customers online. At the top of the chart you will notice that there is clear leverage to be gained with work done on site to optimize it in many ways, not just for visibility (to the search engines) but ease of click through to final purchase for example.

 

Pdf File

USD 6.99 / Download

Copyright JR Online, 2011

social media pointer Download your copy of the online commerce roadmap $6.99

I have defined in my road map, in the instance of building your own website that there are two mainly considered starting points for building an ecommerce site: WordPress being a favourite of mine, and then a functionally devised shopping system such as magento. Each route having it own associated costs, and you can see from the road map at least where to look. WordPress is already search visibility optimised, and much easier to prepare for integration with social media channels either for lead generation, or pooling brand visibility. Usually an ecommerce platform is a little more specialised requiring more developer access to perform that integration. So if you believe your customers are easier to be targeted through the social networks, be aware of the later costs of integrating this functionality for you.

Of course everyone will quote differently within a range, but where do their services fit on the map relevant to your needs? How many extra little ‘bits and services’ do they cover that are relevant to connecting with your customers. How many of them are going to google ‘earrings and jewellery’ for your product, compared to sitting gossiping in some social network somewhere and seeing a window to your online shop through a friend’s purchase? How fast can you get branding and recognition for your ‘film’ through simply hoping people pass the message along in social networks, or by slamming relevant youtube channels with your media based advertising to grab their attention? Do you think as a therapist promoting yourself on facebook confidentiality is safely addressed for your potential clients? or maybe you will be best known as the goto expert therapist via getting published articles in ezines. All of these tactics will cost something, and even if you decide to not spend, what you are spending on is your time… hopefully the map may give you other routes to efficiently placing visibility infront of your target market

Pdf File

USD 6.99 / Download

Copyright JR Online, 2011

social media pointer Download your copy of the online commerce roadmap $6.99
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website back end functionality

Need an ecommerce website – that actually sells?

I develop and monetize websites. A lot of the clients that come to me realize that although their website looks great the missing function is generating leads and actually selling. With literally thousands of business websites trying to make their name known on the Internet, online merchants need to turn to proven webmaster tools and SEO to gain any sort of visibility, leaving behind those that don’t.

Many websites are erected prematurely without forethought into what they are selling and even assuming how they will get the customers without proven strategy. Just because your website looks like a competitor’s e-commerce site, doesn’t mean it will gain equal visibility, but if that platform is appearing in the top ranks, it far more likely to stand a chance of duplicating that success.

A fatal mistake I see new film industry presentations do, is the ‘free’ platform website usually made on weebly, webs, or wix. Don’t for one minute think that any investor will take you seriously about the ‘business’ if you can’t even have the decency to present your company and invested business plan on anything but a ‘free’ website. I have not seen any site rank well on a free platform, certainly not even monetize well. I’ll challenge anyone to submit their successful ‘free’ site, and give them a link here! Another mistake is seeing new ‘film production companies‘ selling all new media packages for to jump on the ‘viral video’ bandwagon. These production companies pretend they have the tools and know how to get in on video marketing… yet at a glance their website doesn’t fool the search engine and even though their site may look ‘flash’ and animated, they have almost no visibility, let alone the traffic that comes along with it.

So what platform would I recommend? Well, I use self hosted WordPress. It’s an open source [free] code which means that it’s been around for a while and had time to evolve into the super-stable search engine optimized structure that it is now. WordPress is also fully monetizeable through different tweaks and plugins. This site is in fact a wordpress site. Many of my clients sites, from Film Producers, Music Artists, Photographers, all are on wordpress powered platforms. Plugins are available from shopping carts to advertising, affiliate programs to basically everything and more that you see going on this website.

website back end functionality

need a web site with back end functionality?

 

At a developer level the coding for the layout and function of plugins and the wordpress structure can be hacked and manipulated to a highly customized level, but for the most part everything is there within the power of the user to control uploads and content to the website. There is an amazing support forum where thousands of users contribute to hacks and plugins to evolve the code and provide help while each develop their sites. Below is an amazing array of the different themes your wordpress website can be customised to:

need a website?

Now even those that are a fan of animated sites provided by flash coding can be satisfied that wordpress with the correct choice of plugins using ajax and dynamic galleries can provide the feel of an animated website. Galleries and menus using dynamic java code, and interactivity provided by ajax code all provide the user experience that so many creative industries wish to present of their work. Without the drawbacks of invisibilty to search engines and iphones or ipads.

Where to start?

I always recommend using self hosted platform. For less than $10 a month Hostgator and many other host providers provide a one click installation of the free wordpress platform. Ready for you to customise with themes and plugins to evolve the functionality of your site. Use my voucher below to get your website up, and running and indexed in a few hours!

 

social media pointer Coupon Code for $9.98 discount:

JRonlineSEO

 

If you need further support or feel that website installation is getting in above your head rather than contributing to your business I can quote a flate rate fee at seo (at) julianareed.net



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