JR - Online
Online Business Management
Online Business Management
Jan 12th
I’ve had a number of people comment on the calling card I’d left behind in local cafe’s, passed via friends etc. So I thought I’d give the template I designed away here’s a FREE download. Note the image itself is saved for ‘print’ CMYK not screen, hence it looks vivid. I ordered my business cards from @gotprint on twitter – here is their website -> Business Stationary from GotPrint, convenient online ordering, arrived within 5 days!
Business Card Front (106) Business Card Back (104)
Aug 26th

I’ve put together some website design and development packages at 50% off standard hourly rates for a limited time. These offers are effective August 30th, 2011 and subject to change at any time.
Includes custom design and layout (2 concepts + 2 rounds of revisions), development of up to 10 pages, content management system, search engine optimized set up, javascript navigation effects, branding integration, implementation of pre-developed content, contact form, and web hosting for 1 year. (Not to exceed 40 billable hours)
Includes custom design and layout (3 concepts + 3 rounds of revisions), development of up to 15 pages, content management system, Flash video and image gallery manager w/ Mobile HTML5 fallback player (compatible w/ iPhone & iPad), search engine optimized set-up, javascript navigation effects, branding integration, implementation of pre-developed content, contact form, and web hosting for 1 year. (Not to exceed 60 billable hours)
Includes custom design and layout (4 concepts + 4 rounds of revisions), development of up to 20 pages, content management system, Flash video and image gallery manager w/ Mobile HTML5 fallback player (compatible w/ iPhone & iPad), search engine optimization, javascript navigation effects, branding integration, implementation of pre-developed content, e-commerce & contact forms, and web hosting for 1 year. (Not to exceed 80 billable hours)
Our standard hourly rate is $75 and can vary widely depending on the project’s specific needs, including rush deadlines, project type, and other factors. Hourly rates for your project will be set based on an initial estimate after details of your project are delivered to us. Additional charges for services including design consultations, website maintenance and updates, copy writing and editing, travel time, image processing and post-production, project management services, and more are all billed hourly. Out of market travel will incur billing of additional travel costs possibly to include mileage, airfare, lodging, per diem, and other expenses as necessary. Hourly projects may require a retainer to be agreed upon before start of project. Withholding of relevant project information including change in delivery deadlines may incur additional fees to be charged at our sole discretion. Cancellation of project may result in forfeiture of part or full retainer amount paid. Refunds at our sole discretion. Travel time for video and photography projects is $75 per hour for auto travel, plus $0.75 per mile. Air travel is $75 per hour plus cost of airfare. Any project requiring air travel will also incur per diem rates of $150 per calendar day, plus lodging and transportation, and time will be billed at the all day rate. Working hours will be capped at 12 hours to include travel time. Premium rates may be charged if additional time is needed, to be agreed upon and paid before travel occurs. Studio Rental Rates may vary based on project requirements. Studio Rental may be sub-contracted & arranged by us for an agreed-upon fee. Rush jobs may incur premium costs.
Notice
Additional concepts are billed at $600 each, $150 per additional round of revisions, and/or $150 per additional page coded, upon request. Discounts for additional work may be provided based on original package rate. Refusal of included services in a package does not reduce package pricing. All features are available as add-ons where not included. All deliverable dates are dependent upon client review timeframes.
Legend
* Deliverable within 2-4 weeks from start of production (dependent upon client review timeframe).
** Deliverable within 4-6 weeks from start of production (dependent upon client review timeframe).
*** Deliverable within 6-8 weeks from start of production (dependent upon client review timeframe).
Aug 24th

The tide of consumer access to pro-level equipment has multiplied competition to professional trade. It has also obfuscated your client’s ability to find you, through the forest of people who call themselves professional – how can you stand out? Why is verbiage and not your qualifying imagery getting visibility?
Your business relies on existing networks which are all too soon exhausted, you must always be on top of replenishing new clients that are coming into the industry.
Fresh to the idea of marketing themselves, filmmakers and photographers accept the internet as being the most wide open course to starting the promotion of their business. The internet is choc-full of irrelevant competition, amateurs feigning the professional, who if left unanswered, may gain preference and steal away your visibility. My job is to get Google to notice your relevancy over theirs!
Do you want to know how the online rules work and give yourself a break?
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When: Tuesday August 30th 12:30pm
Where: Nextspace.us Culver City How much? FREE to attend |
Juliana has been doing Search Engine Optimization and Online Business Management for the last 6 years, specializing within the Media and Entertainment Industry. She has raised rankings for Sales Gurus, Film Producers, Music Artists, Talent Agencies and Filmmakers – all with the objective of gaining them more business. With a Bachelors degree in Engineering, as well as previous practical business experience in Design, she has the formal credentials and acumen to optimize the best routes available to you to achieve optimal conversion rates within the online behavioral markets of your specific creative industry.
Aug 9th
Ever heard of mailbombing and know how this can apply to you? Do you own your own domain name and server space? I recently sent out an apology to my subscribers who would have received a crazy amount of emails from my automatic post notification service. A cron-job on my server that got stuck in a loop and kept re-issuing the same notification because it never got to the end of it’s command string which told it to ‘end’.
Server problems like this do happen, which require a webmaster to always keep a health check on sites all the time. So apart from the obvious calamity of sending out hundreds of unwanted emails, where else can this be a problem, or even misused. The answer from webmasters in the know will surprise you.
First a mailserver mailbombing other services, mistakenly or not can become blacklisted. After this point any email sent from the server ends up in the spam bin automatically as all webclients, and webservers keep an eye on server IP addresses that should be blacklisted, and the list is updated constantly. You can check whether your server is blacklisted, it can be the case that your server is a shared host on which other domains also reside. Now if they were responsible for getting your server blacklisted, you will have a problem if you share the same IP class.
Secondly, what if you have your own dedicated mail server space? i.e., yourname@yourwebsiteaddress.com Supposing you just haven’t checked to empty all it’s contents since forever or since you owned it. Did you know that your server has a database of every single file, every email, each one represented by an ‘inode’. If you’ve never cleaned your server space, you could easily reach the maximum number of files your server can record in a file allocation database. This list simply tells the server where to look to find certain files. When that happens, things just stop, everything on your server will stop as it won’t know where to look for files to keep basic operations running.It will often have to write to the server to perform certain memory requiring commands, and if it cannot, these processes can’t function without being able to write memory to the server space.
It could be that you would have a limited number of inodes, these are like a list of geolocators for any kind of file on the server, and at some point you just reach the maximum and everything just dies. Inodes have nothing to do with file size, you could have thousands of records on your database, each the size only of one line. It could be that other people sharing your server, on the same IP class use up more than their fair share of server space, but use little amount of inodes. So keep a check on this, always keep your web email server clean, and be a good neighbour. Check if you have a POP3 email service, that emails are being deleted off the server also, or you could be growing your inode list by 100s a day.
Now knowledge of this information can also fall into the wrong hands and put any website owner at risk, to receive attack from an anonymous competitor. If you own a website domain, including various emails to that domain, then you should be aware and constantly on the vigil for such an attack known as mailbombing. The perpetrators will know that they have to instigate ‘mail spamming’ of a domain, without their own servers becoming blacklisted, so will often rotate their IP class, or start the attack simultaneously from different webserver locations to cloak their identity. The idea is, if the recieving server is encumbered with enough inodes at one particular time, then it will shut down. It may take 10,000 emails to occur, or simply 4000, depending if the server has a timed system for wiping old inodes. Perpetrators can usually only throttle down to 500 emails per hour from an account before they risk getting their IP class blacklisted, so will usually employ different webmail clients that cloak their IP address, and will apparently eminate the emails from many different IP classes.
In my last apology post I sent out a web strategy game I thought might act as a bit of kool-aid for the unfortunate recipients of my nut job server gone spammy. The game – bricks breaking II I thought was a simple but pretty effective analogy of your server trying to stave off email bombing. Check it out, the concept is simple. You can only remove three bricks at a time – analagous to the server only deleting emails once they are read – but there’s always more coming in…
Aug 6th
My clients ask me for a range of services, including gaining organic search preference so that in the future they do not have to pay for advertising to get the exposure and level of traffic they want.
Here’s what my work often involves:
My work is often divided into chronological strategic milestones, and my estimation based on working with other clients, each plan usually takes around 6 months to implement, after which time my work can be relegated to more maintainable activities. This is based on each development requiring ‘gentle’ implementation, sometimes split tested, just to make sure no significant changes are pandarized by google. The implementation can’t be speeded through, simply because it takes 3 months for google to assign page rank before we really know we’re on the right path.
What is not written on any physical development plan is the less tangeable work I support the development work with, in terms of verifying the appropriate keyword research to be used in each interactive development. Continuous assessment of the SEO landscape, quantifying exactly what we are looking to ‘steal’ from our competitors – analyzing their routes for gaining traffic, and usurping wherever possible. I know for example how many competitors in your field may be spending between $5 and $8 per click to a combined total of $3700 monthly to gain wider business from across Los Angeles – and you want to achieve this organically where they are not and buying in their traffic…
The ‘SEO’ work normally quoted for by agencies, does not usually include the development plan given in part of my SEO report. You will take on face value that most SEO work is simply link building, much of it automated. You already know the drill. I do have link building strategy/software in addition to the organic one-way linking propogated by my own strategies, much of these links are ‘real’ though, and building relationships. It’s much safer than using software, and I tend to use the softwares alongside in support in short bursts, just to bolster the real link building.
My work is more of a developer combined with SEO tactics – I have the means to sculpt the ‘behaviour’ we want to achieve both on and off site, in order to gain the best organic relevancy.
My monthly fees for this level of development are not cheap! If you want link building, then go to an SEO agency, I work more alongside businesses in a web 2.0 consultancy and development role to implement overarching online strategy.
What you get is the safe implementation of your website sculpting, both in the back-end, off site bots, interactive strategies, and software to seed the internet with other people creating backlinks to you.
You will get my development and content generating abilities, as well as management, as I will help you to generate your content reservoirs and email responders. I work in the background self sufficiently, but will require your trust and support, I am proactive and will go ahead to edit and create any marketing materials from video/graphics and oversee production of testimonials content.
My consultancy and updated strategy/implementation guide includes staff training so we keep the approach to ‘finding new business from the internet’ on track
My overall target is to get your business the reach of more clientele, which means improving your impression count and website sticking power by multitudes of what you currently have.
I have attached an example of a strategy report in this post. It is specific to a techie local business operation located in Los Angeles, near Culver City. I have redacted the small business identity that commissioned this SEO strategy report. You can download this report as a template of what you could possibly implement to monetize your own business online channel. Each business may throw up a slightly different tailored SEO Strategy.
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Confidential Document Copyright JR Online, 2011 |
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Download an example of an SEO strategy report, specific to local Techie IT business Los Angeles $9.99 |
Hire JR for an initial consultation on discussion related to problem solving and identifying your strategy. The initial appointment requires her background research on your internet activity which you will receive as a preliminary SEO report to begin your first booked slot.

In the report you will discover a sense of;
This invaluable report gives an SEO insight charging you with the knowledge of how you are perceived on the internet – against others. It’s so important to know how YOU can affect that perception.
You will be billed for $297 to cover your first hour consultation with JR and inclusive of JR’s initial Background research. Further time during consultation will be billed at $97/hour prorated to the nearest 15 minutes. Please state your problem in the billing field, you will be contacted by email within 24 hrs to confirm your problem statement and timeslot for consultation no later than 2 weeks from clearance of your payment.
JR will answer your queries now.
Jul 19th
Here’s a few tips to making sure you wont make any money off your website:
And there’s plenty more, but if you want to know more about how to make your site convert successful money in the bank while you sleep then contact me for a free appraisal of what you’re doing right, and where there’s a gap for you to glean more revenue:
I’m based in Los Angeles 90230, right next to Sony Studios, where I spend much of my time working either online or at the local coffee shops meeting with local business clients from the film and media industry going over their local site build and SEO.
Jun 27th
| Booking Calendar | 2.9 |
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This WordPress plugin will enable online booking services for your site. Visitors to your site will be able to check availability of apartments, houses, hotel rooms, or services you offer. They can also make reservations and appointments with the ability to choose from multi-day, single day, or by the hour booking. Your clients can even view and register for upcoming events. With integrated Paypal |
Sometimes installing a plugin doesn’t go smoothly, they don’t play nice with each other because of JavaScript conflicts or whatever. Here’s an Example;
Booking calendar for this resource are already at that page
Message flashes up briefly before fading. Here’s a Fix; probably not technically the best way but it worked for me…
Go into your Plugin Editor, find the wpdev-booking.php file in the plugin subfolder directory. Scroll down to around line 3750 of the code, (around about 2/3rds to 3/4rs of the file) and comment out the section that calls the javascript.
// Add booking type field
$form .= ‘<input id=”bk_type’.$my_boook_type.’” name=”bk_type’.$my_boook_type.’” class=”" type=”hidden” value=”‘.$my_boook_type.’” /></div>’;
$submitting = ‘<div id=”submiting’.$my_boook_type.’”></div><div id=”form_bk_messages’.$my_boook_type.’” ></div>’;$res = $form . $submitting;
$my_random_id = time() * rand(0,1000);
$my_random_id = ‘form_id’. $my_random_id;
//name=”booking_form’.$my_boook_type.’”
$return_form = ‘<div id=”‘.$my_random_id.’”><form id=”booking_form’.$my_boook_type.’” method=”post” action=”"><div id=”ajax_respond_insert’.$my_boook_type.’”></div>’ .
$res . ‘</form></div>’;/*
if ($my_selected_dates_without_calendar == ” ) {
// Check according already shown Booking Calendar and set do not visible of it
$return_form .= ‘<script type=”text/javascript”>
jWPDev(document).ready( function(){
var visible_booking_id_on_page_num = visible_booking_id_on_page.length;
if (visible_booking_id_on_page_num !== null ) {
for (var i=0;i< visible_booking_id_on_page_num ;i++){
if ( visible_booking_id_on_page[i]==”booking_form_div’.$my_boook_type.’” ) {
document.getElementById(“‘.$my_random_id.’”).innerHTML = “‘.__(‘Booking calendar for this booking resource are already at the page’,'wpdev-booking’).’”;
jWPDev(“#’.$my_random_id.’”).fadeOut(5000);
return;
}
}
visible_booking_id_on_page[ visible_booking_id_on_page_num ]=”booking_form_div’.$my_boook_type.’”;
}
});
</script>’;
}*/
return $return_form;
}
Voila – upon fixing this you should now be able to see the booking form WITH the calendar. Let me know if you have any problems with the Booking Calendar not showing.
Jun 9th

If you don’t have a website you probably don’t need one. If you do, or are looking to have a website presence, how much are you invested in the idea to bring what it is that you want? – Clients, bookings, customers… OK so now you’ve decided you need to take your online channel of income seriously lets assess how much you’re going to spend on it and where to get you where you want in the visibility and trade that you need.
You see, many people think that building a site, is just that cost alone… the business owner can be faced with many quotes over a range, and the worst thing for any new customer is feeling like they are caught over a barrel once they commit to a site build provider, then have to rely on a webmaster to provide an ongoing service.
Usually at this point other fees arise that the consumer had not anticipated, and the fees may be fair, but if the business owner is unfamiliar with how they will get customers online, some of the fees may be irrelevant to their cause, or indeed they may be paying for an inadequate service to reach their audience.
I cannot stress enough that in order for your ecommerce business to work, you need a good strategy, and the website is only part of it. I’ve devised a type of ‘road map’ to help you identify where you will incur costs in finding new leads and customers online. At the top of the chart you will notice that there is clear leverage to be gained with work done on site to optimize it in many ways, not just for visibility (to the search engines) but ease of click through to final purchase for example.
| Pdf File
Copyright JR Online, 2011 |
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Download your copy of the online commerce roadmap $6.99 |
I have defined in my road map, in the instance of building your own website that there are two mainly considered starting points for building an ecommerce site: WordPress being a favourite of mine, and then a functionally devised shopping system such as magento. Each route having it own associated costs, and you can see from the road map at least where to look. WordPress is already search visibility optimised, and much easier to prepare for integration with social media channels either for lead generation, or pooling brand visibility. Usually an ecommerce platform is a little more specialised requiring more developer access to perform that integration. So if you believe your customers are easier to be targeted through the social networks, be aware of the later costs of integrating this functionality for you.
Of course everyone will quote differently within a range, but where do their services fit on the map relevant to your needs? How many extra little ‘bits and services’ do they cover that are relevant to connecting with your customers. How many of them are going to google ‘earrings and jewellery’ for your product, compared to sitting gossiping in some social network somewhere and seeing a window to your online shop through a friend’s purchase? How fast can you get branding and recognition for your ‘film’ through simply hoping people pass the message along in social networks, or by slamming relevant youtube channels with your media based advertising to grab their attention? Do you think as a therapist promoting yourself on facebook confidentiality is safely addressed for your potential clients? or maybe you will be best known as the goto expert therapist via getting published articles in ezines. All of these tactics will cost something, and even if you decide to not spend, what you are spending on is your time… hopefully the map may give you other routes to efficiently placing visibility infront of your target market
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Pdf File Copyright JR Online, 2011 |
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Download your copy of the online commerce roadmap $6.99 |
Jun 1st
I develop and monetize websites. A lot of the clients that come to me realize that although their website looks great the missing function is generating leads and actually selling. With literally thousands of business websites trying to make their name known on the Internet, online merchants need to turn to proven webmaster tools and SEO to gain any sort of visibility, leaving behind those that don’t.
Many websites are erected prematurely without forethought into what they are selling and even assuming how they will get the customers without proven strategy. Just because your website looks like a competitor’s e-commerce site, doesn’t mean it will gain equal visibility, but if that platform is appearing in the top ranks, it far more likely to stand a chance of duplicating that success.
A fatal mistake I see new film industry presentations do, is the ‘free’ platform website usually made on weebly, webs, or wix. Don’t for one minute think that any investor will take you seriously about the ‘business’ if you can’t even have the decency to present your company and invested business plan on anything but a ‘free’ website. I have not seen any site rank well on a free platform, certainly not even monetize well. I’ll challenge anyone to submit their successful ‘free’ site, and give them a link here! Another mistake is seeing new ‘film production companies‘ selling all new media packages for to jump on the ‘viral video’ bandwagon. These production companies pretend they have the tools and know how to get in on video marketing… yet at a glance their website doesn’t fool the search engine and even though their site may look ‘flash’ and animated, they have almost no visibility, let alone the traffic that comes along with it.
So what platform would I recommend? Well, I use self hosted WordPress. It’s an open source [free] code which means that it’s been around for a while and had time to evolve into the super-stable search engine optimized structure that it is now. WordPress is also fully monetizeable through different tweaks and plugins. This site is in fact a wordpress site. Many of my clients sites, from Film Producers, Music Artists, Photographers, all are on wordpress powered platforms. Plugins are available from shopping carts to advertising, affiliate programs to basically everything and more that you see going on this website.

need a web site with back end functionality?
At a developer level the coding for the layout and function of plugins and the wordpress structure can be hacked and manipulated to a highly customized level, but for the most part everything is there within the power of the user to control uploads and content to the website. There is an amazing support forum where thousands of users contribute to hacks and plugins to evolve the code and provide help while each develop their sites. Below is an amazing array of the different themes your wordpress website can be customised to:
Now even those that are a fan of animated sites provided by flash coding can be satisfied that wordpress with the correct choice of plugins using ajax and dynamic galleries can provide the feel of an animated website. Galleries and menus using dynamic java code, and interactivity provided by ajax code all provide the user experience that so many creative industries wish to present of their work. Without the drawbacks of invisibilty to search engines and iphones or ipads.
I always recommend using self hosted platform. For less than $10 a month Hostgator and many other host providers provide a one click installation of the free wordpress platform. Ready for you to customise with themes and plugins to evolve the functionality of your site. Use my voucher below to get your website up, and running and indexed in a few hours!
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Coupon Code for $9.98 discount:
JRonlineSEO
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If you need further support or feel that website installation is getting in above your head rather than contributing to your business I can quote a flate rate fee at seo (at) julianareed.net
May 17th
I understand creatives, much of my work is within the creative sector and many of you feel like minimizing costs and doing it yourself if you have the time. So, without shooting yourself in the foot with future commerce potential and traffic to get you noticed, where is the best place to start with building your own website?
The problem is I’ve been recruited many times when the person is in trouble, not at the fulcrum of power at the deployment stage where I know these steps will at least develop into future reliable business. So I’m posting my perspective in the hope that at least some of you take it on board and don’t end up requiring a long and deathly clean up act in the future, one that usually involves a complete overhaul of your website, a new designer, an SEO clean-up webmaster, an Online Reputation Social Media Manager and all the rest…
Here are the mistakes I commonly see from creative individuals within the film industry… actors, new production companies, people setting up free or paid subscription to website services such as WiX.com, Webs.com, Yola etc. Much as I like these free services, I have never found any of these sites which actually make a living. Take a close look at the traffic, there isn’t much business going through it, except by self-referral from the business owner. Often the domain owner has paid to remove ad services, and the website really isn’t that scale-able to deal with levels of traffic sufficient for drip feeding your own business. I suppose, you get what you pay for, and if you’re doing it for free and don’t envisage ever operating outside your business model by putting a webmaster in charge that should free yourself from working ‘in’ your business.
The problem here is that – likely customers know you’re on the cheap, it doesn’t exactly insight belief in your business that you are the one to go to. Having a subdomain like angela.webs.com and people know you’re not making a living out of your ‘profession’.
A second problem is that I’ll blow out of the water any chance or belief you have that you can ever optimize a secondarily hosted site to your keywords to gain either ranking or get the best click through bids when you pay to advertise. Both are related, and you can’t get cheap advertising on something google considers to be less relevant. A secondarily hosted site on a free service is structurally incapable to canonically organise the content with the correct meta-tagging and keyword categorization required to implement good SEO housekeeping. You wont own ftp (file transfer protocol) so you wont be able to drop meta-content in to verify you own your own website to robots.
A related problem is that if you pay for traffic to direct towards your website, the referrer network will usually require that you put the host domain in the url. So for example; a photographer with a wix site doesn’t get the opportunity even when paying to advertise his own site other than displaying wix.com in his url. That sucks considering you paid for your own domain! Finally, the hosts that offer websites for free, even down to myspace, are all paying for the hosting space by slapping ads on your site. Now you can supplement them to remove the ads from your profile, but imagine if you were being paid by google to host ads on your site? Now what’s making more sense, it’s called Adsense.
If as a creative you cannot afford to pay out much for a website, but you want scaleability and the chance to monetise your own website, then I suggest at least paying out for your own hosting, and getting your own Adsense account to earn some sleeping income. For every person that’s not a customer to your website and instead is clicking off your domain, lets hope that they do it through an ad, and you earn a dollar or so for every disinterested person that clicks through instead to someone else’s banner… So technically even if the hosting is costing you something – you can earn that back in publishing other people’s adverts, and your website will be scale-able and much more professional when under your control.
I host all of my websites and client’s websites on Hostgator, due to their great competitive pricing, good server speeds (websites load pretty fast), and am able to offer a discount to anyone else that signs up (because I have so many happy clients with hostgator). Just type in JRonlineSEO on the payment page and you’ll get $9.98 coupon, which covers a month’s hosting! So to give you a head start your website build is for nearly free for a month if you go for the Baby Croc plan.
In the next post I’ll explain more clearly how I set my site up and many others using the open source wordpress platform, which is fully SEO customiseable, missing none of the capabilities you need to get yourself ranking, visibility, traffic, and finally pay-per-click earning money from google adsense.
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Coupon Code for $9.98 discount:
JRonlineSEO
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