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Job Information

Sun West Mortgage Company (www.swmc.com) is a privately owned, full service, mortgage banker established in 1980. Sun West has over 250 employees, is well capitalized (over $30 million), has excellent liquidity, and $3 Billion loan servicing portfolio.  Sun West is a HUD approved mortgagee (FHA & HECM), VA LAPP approved, USDA lender, Fannie Mae and Freddie Mac Seller/Servicer and Ginnie Mae Issuer. Sun West is licensed to lend in 45+ states. Sun West is a leader in HMBS securitization and is well positioned in residential and commercial MBS.
Sun West is well recognized for its stability, capitalization and technological superiority. We are growing rapidly in this unique market and we are inviting top-notch professionals to participate in our success.

Job Specification
The Social Media Manager will implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.
Responsibilities
Implement the social media strategy, coordinating with company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
Monitor trends in social media tools, trends and applications

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