If you don’t have a website you probably don’t need one. If you do, or are looking to have a website presence, how much are you invested in the idea to bring what it is that you want? – Clients, bookings, customers… OK so now you’ve decided you need to take your online channel of income seriously lets assess how much you’re going to spend on it and where to get you where you want in the visibility and trade that you need.

social media guideYou see, many people think that building a site, is just that cost alone… the business owner can be faced with many quotes over a range, and the worst thing for any new customer is feeling like they are caught over a barrel once they commit to a site build provider, then have to rely on a webmaster to provide an ongoing service.

Usually at this point other fees arise that the consumer had not anticipated, and the fees may be fair, but if the business owner is unfamiliar with how they will get customers online, some of the fees may be irrelevant to their cause, or indeed they may be paying for an inadequate service to reach their audience.

I cannot stress enough that in order for your ecommerce business to work, you need a good strategy, and the website is only part of it. I’ve devised a type of ‘road map’ to help you identify where you will incur costs in finding new leads and customers online. At the top of the chart you will notice that there is clear leverage to be gained with work done on site to optimize it in many ways, not just for visibility (to the search engines) but ease of click through to final purchase for example.

 

Pdf File

USD 6.99 / Download

Copyright JR Online, 2011

social media pointer Download your copy of the online commerce roadmap $6.99

I have defined in my road map, in the instance of building your own website that there are two mainly considered starting points for building an ecommerce site: WordPress being a favourite of mine, and then a functionally devised shopping system such as magento. Each route having it own associated costs, and you can see from the road map at least where to look. WordPress is already search visibility optimised, and much easier to prepare for integration with social media channels either for lead generation, or pooling brand visibility. Usually an ecommerce platform is a little more specialised requiring more developer access to perform that integration. So if you believe your customers are easier to be targeted through the social networks, be aware of the later costs of integrating this functionality for you.

Of course everyone will quote differently within a range, but where do their services fit on the map relevant to your needs? How many extra little ‘bits and services’ do they cover that are relevant to connecting with your customers. How many of them are going to google ‘earrings and jewellery’ for your product, compared to sitting gossiping in some social network somewhere and seeing a window to your online shop through a friend’s purchase? How fast can you get branding and recognition for your ‘film’ through simply hoping people pass the message along in social networks, or by slamming relevant youtube channels with your media based advertising to grab their attention? Do you think as a therapist promoting yourself on facebook confidentiality is safely addressed for your potential clients? or maybe you will be best known as the goto expert therapist via getting published articles in ezines. All of these tactics will cost something, and even if you decide to not spend, what you are spending on is your time… hopefully the map may give you other routes to efficiently placing visibility infront of your target market

Pdf File

USD 6.99 / Download


Copyright JR Online, 2011

social media pointer Download your copy of the online commerce roadmap $6.99
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